2020

key components required to set up a digital marketing campaign

5 key components your business needs to set up a digital marketing campaign

Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate […]

5 key components your business needs to set up a digital marketing campaign Read More »

Is your website ready for Google's Page Experience update

Is your website ready for Google’s Page Experience update?

Google periodically launches updates to its search algorithms. Every update aims at improving the quality of search results so users can find the most relevant and useful information on Google’s search platform. What does their latest update mean for your business’s website? Any changes to the algorithm will affect how well your website will rank

Is your website ready for Google’s Page Experience update? Read More »

3 Crucial ways your website design company supports your business

3 Crucial ways your website design company supports your business

A mammoth leap in digital marketing adoption and changes in online user behaviour have led to a business’s website becoming more than just an elaborate business card; it’s an online property which represents your business in the digital landscape. Seeing that a website is a business’s first branding and marketing tool online, the role of

3 Crucial ways your website design company supports your business Read More »

Copywriting For Google Ads and Digital Advertising Solutions

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions,

Copywriting tips for successful Google Ads Read More »

Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of

Benefits of implementing Local SEO to leverage Digital Marketing Read More »

Online Advertising platforms

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in

Online Advertising platforms other than Facebook & Google Read More »

simple steps to begin Social Media for your Business

Four simple steps to begin Social Media for your Business

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure

Four simple steps to begin Social Media for your Business Read More »

Top content types for Digital Marketing

Top content types for Digital Marketing

Successful marketing depends on high quality content. Digital marketing uses a wide array of digital content types to create and execute potent sales and marketing strategies across various platforms. With a variety of content options at our disposal, digital marketing experts can choose the most suitable one based on a business’s online personality, and the

Top content types for Digital Marketing Read More »

Website design features to increase conversion rate

Five website design features to increase conversion rate

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate. A conversion takes place when a website visitor takes a

Five website design features to increase conversion rate Read More »

simplifying Facebook Ads in paid digital marketing

Paid Digital Marketing – simplifying Facebook Ads

Facebook has emerged as one of the most lucrative paid ad platforms in the digital space. With 2.6 billion monthly active users belonging to an array of demographics, Facebook is sure to have an audience for any business niche. Facebook ad campaigns come with many benefits which include the following. Cost effective Laser-targeted campaigns Comprehensive

Paid Digital Marketing – simplifying Facebook Ads Read More »